Why tackle real problems when you can waste effort on trivialities?
For the French Republic to care for the French language is a good thing.
But that does not need to translate into a long-running war against the English language.
But now, the Paris ‘geniuses’ are floating plans to ban the use of “Black Friday” and other anglicized expressions from Government communication and from advertising.
The Telegraph reported:
“The country’s own culture ministry has cited the spread of ‘Black Friday’ promotions in English as evidence that the 1994 Toubon law protecting the French language is ill-adapted to the internet age.
A new bill would require such foreign expressions in online advertising to carry French translations in equally large and prominent lettering.
The proposals have been lodged by Yan Chantrel, a Socialist senator. While their passage is not assured, they draw on a cross-party senate report backed by conservative and centrist colleagues.”
Some proposals do make sense, such as multi-national companies being forbidden to address employees in France solely in English; or moving against French university courses taught entirely in English.
But, of course, they go overboard and want to target slogans such as “Choose France”, which is a slogan designed for foreigners, and as such, it makes a lot of sense to use the most understood international language.
“Public services and local authorities would face stricter obligations, while the government’s official guardian of the French language, DGLFLF, would gain stronger powers to investigate and sanction breaches, inspired by Quebec’s powerful language watchdog. The precise sanctions have yet to be set out.”
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